MARKETING Packages
SOCIAL MEDIA MANAGEMENT
The BASIC:
Perfect for businesses dipping their toes into social media. This package ensures a consistent presence without overwhelming your feed or budget. Ideal if you want to maintain basic visibility and stay connected with your audience.
The FOUNDATION:
Ideal for businesses looking to increase audience engagement and brand awareness. With a steady flow of strategic content, you’ll capture attention without spending all your time online.
The ELEVATE:
Designed for businesses ready to take their online presence to the next level. Enjoy comprehensive content planning, consistent engagement, and a more robust brand storytelling approach.
The DELUXE:
The ultimate solution for businesses wanting to dominate their social media platforms. With near-daily posts and proactive engagement, you’ll keep your brand front and center in your audience’s mind, driving growth and visibility.
All packages include:
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Comprehensive social media strategy
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Detailed timeline creation
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Expert content scheduling
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Industry & hashtag research
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Limited graphic design, as needed
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Caption writing
Social media strategy & audits
This package is for business owners who have the bandwidth and confidence to make their own posts but aren’t sure where to start or what to post.
MARKETING IS NOT A ONE-SIZE-FITS-ALL APPROACH. EVERY BUSINESS IS UNIQUE AND WHAT WORKS FOR ONE COMPANY MAY NOT WORK FOR YOU. That’s why we offer customized social media packages. By implementing a tailored social media strategy, you can build a strong presence that resonates with your audience and stands out from the competition.
What’s included:
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Strategy Session
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Customized Strategy Document highlighting:
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Target Audience
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Competitor Analysis
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Omnichannel Marketing Strategy
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Engagement Strategy
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Industry and Hashtag Research
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Ideas for posts, Reels, and stories
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Social media audit containing:
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Profile optimization
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Content audit
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Profile audit
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Checklist of recommended changes
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A LA CARTE
content creation
graphic design
email marketing
custom design projects (one pagers, pamphlets, brochures, etc.)
website edits & updates
paid & boosted posts
Google My Business management
CANVA TEMPLATES
Don’t see something you need? Just ask! We create custom proposals based on each business’s unique challenges and needs
Loving Words
"Allyson and The Social Edit have radically changed our social media presence. I am SO thankful for her management of my small business pages. Her content creation is beautiful and timeless, and her verbiage for posts is informative and simple, just like I requested.
Allyson always responds promptly and answers all of my questions or concerns! She has helped me understand the social media market and specific populations to target to serve my business better."
Addison Futrell, New Pathways Counseling
Loving Words
"I cannot recommend Ally and The Social Edit enough! We planned our wedding on a tight 3-month turnaround, and thanks to their expertise, the entire process was seamless. Our big day in Arkansas went off without a hitch!
From the start, The Social Edit helped us connect with amazing local vendors who perfectly matched our vision. On the wedding day, they handled every detail—from setup to takedown—allowing us to truly enjoy the moment. Even when rain threatened our outdoor ceremony, they implemented our backup plan flawlessly that morning, and we didn’t have to stress for a second.
If you’re looking for a wedding planner or day-of coordinator who is organized, professional, and truly dedicated to making your wedding day perfect, The Social Edit is the way to go!"
Macy & Will McNeil
Loving Words
"My experience with Allyson was top notch! I got married in June 2024 and she helped make our day perfect! She is very detail-oriented and thought of all the little things that I would’ve overlooked! There were some minor snags throughout the day that I never knew happened because she took care of them! I highly recommend letting Allyson coordinate your event!"
Meri-Grace & Ben Willoughby
Loving Words
"I am the office manager for Williams Kilpatrick, PLLC, a small law firm in Lexington KY. We have worked with Ally for a couple of years - she maintains our website and social media accounts for us - and she is WoNdErFuL. Our website is current, and she is continuously updating it with local and national news and events that our followers are interested in. Communication with her is great - any email or question we have is answered quickly. We do appreciate her hard work!"
Sherry Williams, Williams Kilpatrick, PLLC
THE Process
01.
DISCOVERY:
We begin with an in-depth conversation to fully understand your business goals, target audience, and current marketing challenges. This step helps me create a customized strategy that aligns perfectly with your brand's needs.
02.
PROPOSAL:
After our discovery meeting, I’ll present a comprehensive proposal that outlines my recommended strategy, services, and project timeline. This ensures we’re aligned on objectives and expectations before moving forward.
03.
CONTRACT:
Once you approve the proposal, we’ll sign a clear and detailed contract that outlines our agreement, protecting both sides and setting the stage for a successful partnership.
04.
DELIVERABLES:
I’ll start creating your social media posts, content, or any other marketing materials we’ve agreed upon. Each deliverable will be carefully crafted to reflect your brand's voice and achieve the goals we’ve set.
05.
PEACE OF MIND:
With your marketing in trusted hands, you can focus entirely on running your business, knowing that I’m consistently working behind the scenes to maintain and grow your digital presence.
READY TO ELEVATE
YOUR BRAND?
We craft curated marketing strategies that capture your brand’s unique story. Whether you’re building your presence from the ground up or looking to expand your reach, we’ll help you connect with your audience through stunning visuals and purposeful content. Let’s take your brand to the next level—reach out today to get started.
Working with an
independent contractor vs. an agency
When you choose to work with a local, independent contractor for your marketing needs, you’re not just hiring someone to check off tasks—you’re gaining a true partner invested in the success of your business. Unlike large agencies where you may be just one of dozens (or hundreds) of clients, working with me means personalized and attentive service tailored to your unique goals. I take the time to deeply understand your brand, your audience, and your vision, creating strategies that are not only effective but feel authentic to who you are as a business owner.
With a smaller, independent contractor like me, you’ll experience a level of flexibility and adaptability that larger agencies can’t always provide. Need to adjust a campaign last minute or brainstorm new content ideas on the fly? I’m here for you, ready to pivot and respond to your needs in real time. There’s no middleman or chain of communication to navigate—just direct access to someone who genuinely cares about your success. Plus, as a local contractor, I have a deep understanding of our community and its unique market, giving me an edge in crafting strategies that resonate with your audience.
Choosing to work with me also means transparency and consistency. At large agencies, you may find yourself assigned to different account managers over time, but when you work with me, you know exactly who you’re working with every step of the way. I pride myself on building meaningful relationships with my clients, offering a personal touch and dedication that goes beyond the standard. Let me take the stress of marketing off your plate so you can focus on what you do best—running your business and pursuing your passion!
