MARKETING
Services
THE SOCIAL EDIT | A modern social media and content agency
When you partner with a modern social media and content strategy agency, you’re choosing a team that treats your brand like its own. Our approach is rooted in expertise, intention, and true partnership, offering personalized marketing support, strategic direction, and content aligned with your goals, voice, and long-term vision. You’re never just another name on a roster. Your business is known, understood, and prioritized.
Working with a specialized, high-touch agency gives you the best of both worlds: thoughtful strategy and hands-on execution. We take the time to understand your business, your audience, and the market you’re trying to reach, ensuring every piece of content is purposeful, data-informed, and tailored specifically to your brand so you can show up confidently and consistently online.
You’ll also experience a level of communication and flexibility larger firms can’t offer. Conversations are direct, decisions move quickly, and you always know who’s behind your account. This creates consistency, trust, and a truly collaborative relationship.
As a team deeply rooted in our community, we understand the local market, consumer behavior, and what resonates in the Bluegrass and beyond. That insight translates into content that feels authentic, relevant, and genuinely connected — something your audience can feel the moment they land on your page.
Most importantly, we lead with relationships. Our clients aren’t just accounts; they’re partners we invest in. Let us handle the strategy, content creation, and day-to-day execution so you can stay focused on what you do best: growing your business with confidence.
SOCIAL MEDIA MANAGEMENT
our signature offering | TAILORED SOCIAL MEDIA SUPPORT THAT GROWS WITH YOU
Our Social Media Management packages are designed to meet you exactly where you are in your business journey. Whether you're just starting to build your online presence or are ready to scale your visibility, we offer packages ranging from 1 to 5 posts per week—with options to increase posting frequency based on your needs.
We understand that marketing is not a one-size-fits-all service. That’s why each package is fully customizable and built around your current goals, audience, and capacity. From curated content creation to strategic planning and account engagement, our services are designed to relieve the stress of social media so you can focus on what you do best—running your business.
All packages are offered on a monthly basis and can be adjusted at any time as your business grows and evolves. If you're unsure where to start, we’ll help you determine the best path forward with a personalized strategy that works for you.
Full-service packages start at $1500/month. Posts-only and lesser packages available. Inquire for more information.
SOCIAL MEDIA STRATEGY
Where purpose meets presence.
A great feed means nothing without a plan behind it. At The Social Edit, every piece of content is backed by a strategy that’s built to grow your brand with intention. We take the time to understand your goals, ideal audience, and brand voice—then craft a custom strategy that aligns with your business’s vision and values.
From content pillars and post cadence to platform-specific best practices and engagement plans, our social media strategy ensures your online presence is doing the heavy lifting for you. No more posting just to post—this is about clarity, consistency, and results.
Why it matters:
Without a strategy, social media becomes guesswork. With one? You build connection, credibility, and conversions.
ADDITIONAL SOCIAL SERVICES
Not ready for full-scale management?
We offer several independent social media services for business owners who have the bandwidth and confidence to implement, but aren’t sure where to start or what to post.
MARKETING IS NOT A ONE-SIZE-FITS-ALL APPROACH. EVERY BUSINESS IS UNIQUE AND WHAT WORKS FOR ONE COMPANY MAY NOT WORK FOR YOU. That’s why we offer customized social media services. By implementing a tailored social media service plan, you can build a strong presence that resonates with your audience and stands out from the competition.
Additional Social Media Service Options include:
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content SHOOTS / DAYS
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monthly Content calendar SUPPORT
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HASHTAG STRATEGIES, STORY STRATEGIES, ETC.
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coaching & consulting Sessions
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Social media auditS
ADDITIONAL SOCIAL MEDIA SERVICES
WE OFFER SEVERAL INDEPENDENT SOCIAL MEDIA SERVICES FOR BUSINESS OWNERS WHO HAVE THE BANDWIDTH AND CONFIDENCE TO IMPLEMENT, BUT AREN'T SURE WHERE TO START OR WHAT TO POST.
MARKETING IS NOT A ONE-SIZE-FITS-ALL APPROACH. EVERY BUSINESS IS UNIQUE AND WHAT WORKS FOR ONE COMPANY MAY NOT WORK FOR YOU. That’s why we offer customized social media services. By implementing a tailored social media service plan, you can build a strong presence that resonates with your audience and stands out from the competition.
Additional Social Media Service Options include:
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Content Ideas Checklist—we come up with the ideas, you implement the posts
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Strategy and/or coaching Sessions
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Customized Social Media Strategy — includes Target Audience, Competitor Analysis, Omnichannel Marketing Strategy, Engagement Strategy, Industry and Hashtag Research, Ideas for posts, Reels, and stories
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Social media audits — includes Profile optimization, Content audit, Profile audit, and Checklist of recommended changes
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Supplemental content — We post a set number of times per week, and you fill in the gaps. Stay consistent while scaling your content when time allows—perfect for businesses that want flexibility without sacrificing quality.
*Packages start at $500
ADDITIONAL SOCIAL MEDIA SERVICES
Not ready for full-scale management?
We offer several independent social media services for business owners who have the bandwidth and confidence to implement, but aren’t sure where to start or what to post.
MARKETING IS NOT A ONE-SIZE-FITS-ALL APPROACH. EVERY BUSINESS IS UNIQUE AND WHAT WORKS FOR ONE COMPANY MAY NOT WORK FOR YOU. That’s why we offer customized social media services. By implementing a tailored social media service plan, you can build a strong presence that resonates with your audience and stands out from the competition.
Additional Social Media Service Options include:
-
Content Ideas Checklist—we come up with the ideas, you implement the posts
-
Strategy and/or coaching Sessions
-
Customized Social Media Strategy — includes Target Audience, Competitor Analysis, Omnichannel Marketing Strategy, Engagement Strategy, Industry and Hashtag Research, Ideas for posts, Reels, and stories
-
Social media audits — includes Profile optimization, Content audit, Profile audit, and Checklist of recommended changes
-
Supplemental content — We post a set number of times per week, and you fill in the gaps. Stay consistent while scaling your content when time allows—perfect for businesses that want flexibility without sacrificing quality.
content creation
graphic design
email marketing
custom design projects
(one pagers, pamphlets, brochures, etc.)
website edits & updates
Google My Business management
CANVA TEMPLATES
content calendar planning
trend tracking
Don’t see something you need? Just ask!
We create custom proposals based on each business’s unique challenges and needs
A LA CARTE
MARKETING SERVICES
The social studio
The Social Studio is a hands-on social media coaching program designed for business owners who want to better understand the platforms they’re showing up on and confidently manage their own content. This is for those who don’t want to fully outsource, but do want expert guidance, structure, and support as they build consistency and sharpen their skills.
Inside The Social Studio, we provide clear strategy, ongoing feedback, accountability, and up-to-date platform and algorithm insights. You’ll learn what to post, why it works, and how to refine your content over time — all while still creating and publishing yourself. It’s collaborative, educational, and built to help you grow sustainably with confidence.
THE Process
01.
DISCOVERY:
We begin with an in-depth conversation to fully understand your business goals, target audience, and current marketing challenges. This step helps me create a customized strategy that aligns perfectly with your brand's needs.
02.
PROPOSAL:
After our discovery meeting, I’ll present a comprehensive proposal that outlines my recommended strategy, services, and project timeline. This ensures we’re aligned on objectives and expectations before moving forward.
03.
CONTRACT:
Once you approve the proposal and contract, you'll be prompted to fill out a branding questionnaire. I use your answers to create content that aligns with your business mission, vision, and goals.
04.
DELIVERABLES:
I’ll start creating your social media posts, content, or any other marketing materials we’ve agreed upon. Each deliverable will be carefully crafted to reflect your brand's voice and achieve the goals we’ve set.
05.
PEACE OF MIND:
With your marketing in trusted hands, you can focus entirely on running your business, knowing that I’m consistently working behind the scenes to maintain and grow your digital presence.
Loving Words
"If I could give Allyson with The Social Edit 100 STARS I would! The level of professionalism and wisdom is top notch. I hired Allyson a few months back and she has been an abosolute dream. Her level of commitment to help my rebrand has been refreshing.
If you are looking for someone creative, professional, knowledgable, dependable, kind and genuine, Ally is your girl! I look forward to a continued relationship to help build our brand!"
Chasta ledford | relix bridal
Loving Words
"Allyson and The Social Edit have radically changed our social media presence. I am SO thankful for her management of my small business pages. Her content creation is beautiful and timeless, and her verbiage for posts is informative and simple, just like I requested.
Allyson always responds promptly and answers all of my questions or concerns! She has helped me understand the social media market and specific populations to target to serve my business better."
Addison Futrell | New Pathways Counseling
Loving Words
"I am the office manager for Williams Kilpatrick, PLLC, a small law firm in Lexington KY. We have worked with Ally for a couple of years - she maintains our website and social media accounts for us - and she is WoNdErFuL. Our website is current, and she is continuously updating it with local and national news and events that our followers are interested in.
Communication with her is great - any email or question we have is answered quickly. We do appreciate her hard work!"
Sherry Williams | Williams Kilpatrick, PLLC
Loving Words
"Allyson is very professional, a great communicator, reliable and does great work. Highly recommend."
David Eggers | Simple Solutions Recovery
"Very thorough and well designed posts. Excellent service that leaves us plenty of time to serve our clients."
Jim Salyer | Gem Source Inc.
Loving Words
"Allyson manages social media for our business. She has great ideas for targeting our audience and has been successful in drawing clients and increasing our online presence. She is very proactive about creating content and strategy for audience engagement. I recommend her wholeheartedly!"
melanie kilpatrick | williams kilpatrick, pllc
stan Store
VISIT OUR
YOU ASKED. WE LISTENED.
Now introducing The Social Edit Stan Store! A curated space where you can find both free and paid resources for wedding planning and social media help. Each guide, checklist, and tool is thoughtfully created to help you feel more organized, confident, and supported, whether you're preparing for the big day or building your brand on socials.
Our free resources provide clarity and simple starting points, while our paid tools offer more in-depth guidance designed to save you time and reduce overwhelm. Everything inside The Social Edit Store is created with intention and simplicity in mind, so you can move forward feeling prepared and at ease.
We're here to support you every step of the way!
VISIT OUR
stan Store
YOU ASKED. WE LISTENED.
Now introducing The Social Edit Stan Store! A curated space where you can find both free and paid resources for wedding planning and social media help. Each guide, checklist, and tool is thoughtfully created to help you feel more organized, confident, and supported, whether you're preparing for the big day or building your brand on socials.
Our free resources provide clarity and simple starting points, while our paid tools offer more in-depth guidance designed to save you time and reduce overwhelm. Everything inside The Social Edit Store is created with intention and simplicity in mind, so you can move forward feeling prepared and at ease.
We're here to support you every step of the way!
READY TO ELEVATE
YOUR BRAND?
We craft curated marketing strategies that capture your brand’s unique story. Whether you’re building your presence from the ground up or looking to expand your reach, we’ll help you connect with your audience through stunning visuals and purposeful content.
Let’s take your brand to the next level. Reach out today to get started.
