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marketing Services
Strategy, creativity, and a team genuinely invested in what comes next.
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Marketing that feels like an extension of your brand.
At The Social Edit, we believe the best marketing starts with relationships.
We’re a relationship-driven digital marketing agency built for business owners who want more than someone checking boxes behind the scenes. We take the time to know your business, understand your goals, learn your voice, and become genuinely invested in where you’re going. Because when we partner with a brand, your success becomes our success.
Our goal is to feel less like an outside agency and more like an extension of your team. That means knowing the little things. Understanding what matters to your customers. Recognizing an opportunity before you have to point it out. Celebrating the wins with you, pivoting when something isn’t working, and creating marketing that actually feels like your business, not something that could have been created for anyone.
Marketing Built On Relationships
From social media strategy and management to content creation, consulting, and ongoing marketing support, everything we do is approached with intention. There are no one-size-fits-all strategies here. We look at the bigger picture of your brand and build our support around what will actually move your business forward.
While strategy and data guide what we do, people will always be at the center of how we do it.
We believe the strongest brands are built through connection, with your audience, your community, and the people behind your business. As a Kentucky-based agency deeply connected to the communities we serve, we understand the value of showing up in a way that feels personal, recognizable, and real. You’ll know the people behind your account, and we’ll know the people behind your brand.
Because to us, you’re never just another client on a roster. We’re in your corner, invested in your growth, and building right alongside you.
View The
Experience
Once you're officially on board, it’s time to dive deep into your brand! You’ll complete an in-depth questionnaire that helps shape the foundation of your brand. From there, I’ll curate two creative mood boards to guide the creative direction.
Social media management
Our Signature Offering | Tailored Social Media Support That Grows With You
For small business owners, social media has become a non-negotiable part of growing a business. It’s often where someone first discovers your brand, learns what you offer, builds trust with you, and ultimately decides to become a customer or client. Showing up consistently matters, but we also know how much time and energy it takes to do it well while actually running your business.
Our Social Media Management services are designed to take that responsibility off your plate while giving you a team that becomes an extension of your brand.
We take the time to truly understand your business, your voice, your audience, and where you want to go. The relationships we build with our clients allow us to create content that genuinely sounds and feels like them while making strategic decisions with their bigger picture in mind.
View The
Experience
Once you're officially on board, it’s time to dive deep into your brand! You’ll complete an in-depth questionnaire that helps shape the foundation of your brand. From there, I’ll curate two creative mood boards to guide the creative direction.
A Partnership That Grows With You
As we work together, we learn the little things. We understand what resonates with your audience, recognize opportunities for your brand, adapt as your business evolves, and continue refining your strategy along the way. Your success becomes our success, and we genuinely care about helping you get there.
Our support can include strategy, content planning, copywriting, graphic design, short-form video, scheduling, optimization, engagement, content shoots, and more. Every partnership is tailored around what your business actually needs so you can confidently hand off your social media and get back to doing what you do best.
Full-service social media management typically ranges from $1,500–$2,500+ per month based on scope and level of support. Custom packages are available.
View The
Experience
Once you're officially on board, it’s time to dive deep into your brand! You’ll complete an in-depth questionnaire that helps shape the foundation of your brand. From there, I’ll curate two creative mood boards to guide the creative direction.
Month 1: Discovery + Deep Dive
We start by getting to know the business behind the content. Through an in-depth strategy call and comprehensive social media audit, we dig into your goals, audience, offers, brand personality, current presence, and opportunities for growth.
This gives us the foundation to understand where you are, what may be holding you back, and where your marketing can take you next.Month 2: Your Custom Strategy
This is where everything comes together.
We build your custom social media strategy based entirely on your business, goals, audience, location, industry, and brand voice. We’ll walk through your strategy together, answer your questions, and make sure you understand exactly how to use it.
You’ll also receive clear content direction and your first month of content ideas so you can start implementing without going right back to wondering, “Okay... now what do I post?”Month 3: Implementation + Support
A strategy is only valuable if you know how to use it.
As you begin putting your new plan into action, we stay in your corner for 30 days of implementation support. You’ll have a place to ask questions, get feedback, work through challenges, and make sure what looked great on paper actually works in your day-to-day business.
By the end of our three months together, you’ll have a strategy you understand, a clear direction for your content, and the confidence to continue moving forward on your own.
Social media strategy
Your Roadmap To More Intentional Marketing
You know social media matters, but knowing what to post, who you’re speaking to, what’s actually working, and how it all connects to your bigger business goals can quickly become overwhelming.
Our Social Media Strategy Container was created for business owners who want to manage their own marketing but need a clear, expert-backed roadmap to confidently move forward.
Over three months, we take the time to truly understand your business before building a custom strategy around your goals, audience, brand voice, industry, and market. You’ll leave with more than a list of content ideas. You’ll understand what you should be doing, why it matters, and how to put it into practice.
Investment: $1,950
Pay in full or split into three monthly payments of $650.
Need Answers A Little Faster?
Our Social Media Strategy Sprint takes the same personalized, strategic approach and condenses it into one focused week. It’s designed for business owners who need expert eyes on their marketing, clear direction, and an actionable roadmap without the extended implementation support of our three-month container.
Custom Marketing Support
Because your business doesn’t fit into a box.
Your marketing shouldn’t either.
Not every business needs the same kind of marketing support, and we don’t believe in forcing you into a package that doesn’t make sense for where you are.
That’s why we offer customized marketing support designed around your business, your goals, and the areas where you need us most.
Our team can step in for a one-time project, provide ongoing support in a specific area, or create a custom combination of services that fills the gaps in your current marketing.
Additional marketing Services include:
Content Shoots + Batch Content Creation
Strategically planned photo and video content captured for your business so you have a library of high-quality, on-brand content ready to use across your marketing.
Coaching +
Consulting
Personalized guidance for business owners who want an expert in their corner while continuing to manage their own marketing.
Email
Marketing
Strategic email campaigns, newsletters, and ongoing support designed to keep your business connected with the audience you’ve already worked hard to build.
Website Design + Optimization
Custom website support designed to strengthen your online presence, improve the client journey, and make sure your website reflects where your business is today.
Custom Marketing Projects
Need something you don’t see listed? Tell us what you’re working through. We’re always happy to explore how our team can support your next project.
Your marketing needs will change as your business grows, and our support can grow with you. Whether you need us for one project or want a trusted marketing partner you can continue turning to, we’ll help you find the support that makes the most sense for your business.
View The
Experience
Once you're officially on board, it’s time to dive deep into your brand! You’ll complete an in-depth questionnaire that helps shape the foundation of your brand. From there, I’ll curate two creative mood boards to guide the creative direction.
Social media Audits
Find out what’s working, what’s not, and what to fix first.
Sometimes the best place to start is with what you already have.
You’ve been posting, creating content, and showing up online, but is your social media actually working for your business?
A Social Media Audit gives you an expert set of eyes on your current presence so you can stop guessing and know exactly what needs your attention first.
We take a comprehensive look at your profile, content, messaging, first impression, Stories and Highlights, engagement, analytics, and overall strategy to uncover what’s working, what may be holding you back, and where there are opportunities to improve.
From something as simple as a bio that isn’t clearly communicating what you do to content that looks beautiful but isn’t converting, small changes can make a big difference. You may not need to completely reinvent your social media. Sometimes, you just need to clean up what’s already there and make sure every part of your presence is working together.
View The
Experience
Once you're officially on board, it’s time to dive deep into your brand! You’ll complete an in-depth questionnaire that helps shape the foundation of your brand. From there, I’ll curate two creative mood boards to guide the creative direction.
Investment:
Social Media Audits start at $250 for one platform.
Once your audit is complete, you’ll receive clear, actionable recommendations you can begin implementing immediately. No vague feedback or overwhelming strategy document. Just an expert review of where you are now and a prioritized list of what we recommend changing next.
It’s quick, straightforward, and one of the easiest ways to make sure the time you’re already spending on social media is actually supporting your business.
Consulting Calls
Sometimes you just need an expert in your corner.
Not every marketing question requires a full strategy or ongoing support. Sometimes you have a specific challenge, an idea you want to talk through, or a list of questions you’ve been saving for someone who actually knows the answers.
Our consulting calls give you dedicated time with a marketing expert to focus entirely on your business. Nothing is off limits, and there’s no set agenda we force you to follow. You bring what you’re working through, and we’ll use our time together to answer questions, troubleshoot ideas, offer an outside perspective, and help you figure out your next best move.
We can talk through social media, content planning, brand messaging, analytics, platform updates, marketing campaigns, business visibility, upcoming launches, or anything else you need support with. Every conversation is tailored to your business, your goals, and what would be most valuable for you right now.
You’ll leave with practical recommendations, fresh ideas, and clear next steps you can confidently take back to your business. Whether you need a second opinion, feel stuck on what comes next, or simply want an hour to pick the brain of someone who works in marketing every day, this time is completely yours.
What Working Together Looks Like
01. We Get To Know You
It all starts with a conversation. We take the time to understand your business, your goals, what’s currently working, and where you’re feeling stuck. You don’t need to know exactly what service you need before reaching out. That’s what we’re here to help you figure out.
02. We Recommend The Right Support
Once we understand where you are and where you want to go, we’ll recommend the services and level of support that make the most sense for your business. Everything we do is customized, so our recommendations are built around what you actually need rather than trying to fit your business into a predetermined package.
03. We Get To Work
Once your services are secured, we’ll guide you through our onboarding process and gather everything we need to get started. From there, we jump into strategy, planning, creation, or whatever support we’ve mapped out together. You’ll always know what we’re working on, what comes next, and where things stand.
04. We Grow With You
Our support doesn’t stop once the work begins. We stay connected, learn your business more deeply, pay attention to what’s working, and continue adapting as your goals evolve. Whether we’re managing your social media every month or supporting you through a specific project, our goal is to be a trusted partner you know you can turn to as your business grows.
testimonials
"If I could give Allyson with The Social Edit 100 STARS I would! The level of professionalism and wisdom is top notch. I hired Allyson a few months back and she has been an abosolute dream. Her level of commitment to help my rebrand has been refreshing.
If you are looking for someone creative, professional, knowledgable, dependable, kind and genuine, Ally is your girl! I look forward to a continued relationship to help build our brand!"
Chasta Ledford | Relix Bridal
"Allyson and The Social Edit have radically changed our social media presence. I am SO thankful for her management of my small business pages. Her content creation is beautiful and timeless, and her verbiage for posts is informative and simple, just like I requested.
Allyson always responds promptly and answers all of my questions or concerns! She has helped me understand the social media market and specific populations to target to serve my business better."
Addison Futrell | New Pathways Counseling
"I am the office manager for Williams Kilpatrick, PLLC, a small law firm in Lexington KY. We have worked with Ally for a couple of years - she maintains our website and social media accounts for us - and she is WoNdErFuL. Our website is current, and she is continuously updating it with local and national news and events that our followers are interested in.
Communication with her is great - any email or question we have is answered quickly. We do appreciate her hard work!"
Sherry Williams | Williams Kilpatrick, PLLC
"Allyson manages social media for our business. She has great ideas for targeting our audience and has been successful in drawing clients and increasing our online presence. She is very proactive about creating content and strategy for audience engagement. I recommend her wholeheartedly!"
Melanie Kilpatrick | Williams Kilpatrick, PLLC
"Allyson is very professional, a great communicator, reliable and does great work. Highly recommend."
David Eggers | Simple Solutions Recovery
"Very thorough and well designed posts. Excellent service that leaves us plenty of time to serve our clients."
Jim Salyer | Gem Source Inc.
"Working with The Social Edit has been one of the best decisions we’ve made for our cattle business. Allyson doesn’t just “run social media,” she truly understands our operation, our values, and the story behind what we do, and she translates that into content that actually connects with people.
Since partnering with The Social Edit, our social media presence has become a powerful tool for educating our audience, building trust, and creating loyal, repeat customers who genuinely care about where their beef comes from.
What sets Allyson apart is how invested she is. She takes the time to learn our process, ask thoughtful questions, and make sure everything she shares is accurate and on-brand. She genuinely cares about our business and it shows in every post, caption, and strategy decision..."
Ami Carson | Carson Cattle Co.
"On top of all that, she is an absolute joy to work with. Organized, responsive, creative, and always thinking ahead. We feel supported, understood, and confident knowing our social media is in such capable hands.
If you’re a small or agricultural business looking to grow your audience, educate your customers, and build long-term relationships through social media, The Social Edit is unmatched. We can’t recommend them enough."
"Allyson is seriously so professional and so good at what she does. You can tell she genuinely cares about her clients and their results. She was amazing to work with when she helped me plan out my content last year and everything felt intentional and actually aligned with my brand. If you are looking for someone who is organized, thoughtful, and truly has your best interest in mind, Allyson is such a good choice!"
Morgan Buckner | Buckner media
"I’ve been working with Ally, founder of The Social Edit, for years, and she has been absolutely vital to the success of my company — as well as incredibly valuable to colleagues and clients I’ve referred her to. Her work ethic is something you truly don’t see anymore. The quality, consistency, and thoughtfulness of the social media content she delivers consistently exceeds expectations.
What really sets Ally apart is her resourcefulness. If you need something and she’s unsure whether it’s within her immediate scope, she doesn’t stop there — she taps into her network and provides meaningful references, connections, or resources to help you move forward. She’s a true problem-solver and partner, not just a service provider..."
"We’ve seen increase after increase in social engagement and organic reach as a direct result of her work. If you’re looking for someone who genuinely cares about your brand and delivers real results (ROI), I absolutely recommend considering The Social Edit for your business’s social media needs."
"Huge appreciation for my incredible social media manager, Allyson, and her amazing company The Social Edit!
Working with Allyson has been an absolute dream. She truly gets my vision, my brand, and my voice—and somehow brings it all to life even better than I imagined. From beautifully curated content to strategic planning and consistent engagement, she has taken the stress out of social media and turned it into something I actually enjoy being part of again..."
"She’s not only talented and creative, but also organized, thoughtful, and always one step ahead. Whether it's launching a campaign, managing daily posts, or refining our brand presence, she does it all with heart and precision.
If you're looking for someone to elevate your brand, connect with your audience, and genuinely care about your business—look no further. The Social Edit is the real deal. Thank you, Allyson, for being such a powerful force behind the scenes. You’re magic!"
"Ally and The Social Edit team has been a tremendous help! Since working together, my grid looks so much more cohesive and on-brand. Ally has also helped me collect valuable client feedback and get clear on the type of content my audience actually wants to see. Besides that, Ally is lovely to work! She's so kind, communicative, and such a hype girl! I'm so grateful for everything Ally and her team have done to support my business!"
"Ally and The Social Edit are truly the best in the business. She’s always five steps ahead, anticipating needs before they come up, and brings a level of professionalism that’s far beyond her years. Ally treats your business as if it were her own, pouring genuine effort and care into growing your brand. It’s been an honor working with her, and I’d recommend her to anyone looking for exceptional marketing or wedding services."
"Ally with the Social Edit is truly amazing in every way!
As a one-woman business owner, social media is not my strong suit and not on my forefront. Ally helped me to create a social media strategy for my socials and I have never felt more confident and at ease with tackling my social media! She took the time to not only get to know me and my business but to create an in-depth, thought out strategy for me.
She hit on every point, more than I could've ever imagined. Ally knows her stuff and how to perfectly explain it in a way I not only understood but can truly apply to my posts moving forward. I am so excited to use my strategy and build up my socials to a much better place! Thank you so much, Ally!!"
"Allyson has been great to work with! Always completes our jobs in a timely manner and has great tips of the trade as it relates to social media and traditional advertising mediums. Using Social Edit has greatly enhanced our engagement on behalf of our clients at both the State and Federal level.
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Dave Moss | Partner with North Star Strategiesl LLC
"Ally and her team are seriously the best! I had the absolute pleasure of having my branding and social media strategy done by The Social Edit and it has been nothing short of amazing. The attention to detail that was put into my strategy was phenomenal. Was it a lot to read? YES! However, implementing it has been such a game changer in my business. I am still learning the ins and outs of it, and truly trying to follow it better because the strategy works. It is slowly building the trust my audience needs to see on my socials, and teaching me so much about how I see content..."
Nayeliz Ballard | Heart of Lex
"Since receiving and implementing my strategy I have gained 500 new followers, and my engagement has grown significantly.The Social Edit knew I had an ambitious goal of 1000 followers in 90 days, but they provided me with an aggressive strategy approach AND a more sustainable one. I have been doing this strategy for a little over a month, and words cannot describe how elated I am. I cannot wait to see what 6 months or even a year of this would do for my business. Ally and Abbie thank you so much for everything!"
Nayeliz Ballard | name of business
"As a small business owner, I wear a lot of hats, and LTK was one thing I just didn't have the time or knowledge to manage well on my own.
Working with Ally has been amazing. I send her content, and she handles everything else, from captions and posting to strategy and engagement. It has taken so much off my plate and allowed me to focus on running my business.
She's wonderful to work with, always responsive, and truly invested in helping me grow. I couldn't recommend her more."
Holly Taylor | The Salty Spray
Frequently A sked Questions
Results don’t happen overnight. It usually takes 3-6, sometimes 9, months of consistent posting and engagement with your audience before seeing significant impacts on your reach and follower count.
All packages include a comprehensive social media strategy tailored to your goals, detailed timeline creation for consistent posting, expert content scheduling for maximum engagement, industry & hashtag research to expand your reach, limited graphic design to make your posts pop, copywriting that captures your brand’s voice, and more. Additional services are available upon request.
Yes! We offer many customized services outside of what is listed here. Please fill out our contact form with more information about your project, and we'll reach out to learn more and put a custom proposal together!
Yes! In order to protect our client’s privacy, we've chosen not to feature all of our work here. You can request examples of work during our discovery call or view a streamlined portfolio here.
Over the years, we've worked with a variety of clients, ranging from small & locally-owned businesses to entrepreneurial creatives and even major industry leaders. Some industries we've worked with include:
Weddings & Events | Wedding Venues | Jewelry & Retail | Local Restaurants | Bourbon & Distilling | Nonprofit | Law | Fitness | Government & Public Policy | Healthcare Farming | Agriculture | Car Detailing & Car Washes | Performing Arts | Information Technology | Wineries | Health & Wellness | Skin & Beauty | Mental Health & Advocacy | Home Care | Recovery & Addiction
Visit Our
Stan Store
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You asked. We listened.
Now introducing The Social Edit Studio™ Stan Store! A curated space where you can find both free and paid resources for wedding planning and social media help. Each guide, checklist, and tool is thoughtfully created to help you feel more organized, confident, and supported, whether you're preparing for the big day or building your brand on socials.
Our free resources provide clarity and simple starting points, while our paid tools offer more in-depth guidance designed to save you time and reduce overwhelm. Everything inside The Social Edit Studio™ Store is created with intention and simplicity in mind, so you can move forward feeling prepared and at ease.
We're here to support you every step of the way!
Marketing Built On Relationships
From social media strategy and management to content creation, consulting, and ongoing marketing support, everything we do is approached with intention. There are no one-size-fits-all strategies here. We look at the bigger picture of your brand and build our support around what will actually move your business forward.
While strategy and data guide what we do, people will always be at the center of how we do it.
We believe the strongest brands are built through connection, with your audience, your community, and the people behind your business. As a Kentucky-based agency deeply connected to the communities we serve, we understand the value of showing up in a way that feels personal, recognizable, and real. You’ll know the people behind your account, and we’ll know the people behind your brand.
Because to us, you’re never just another client on a roster. We’re in your corner, invested in your growth, and building right alongside you.
